Blog
5 Step Employee Brand Slam
In today’s business environment, it’s important we not leave marketing to only the marketing department. It’s everyone’s job to market your business in one way or another as they brag to friends about where they work and what they do. With this in mind, educate your employees on your small business brand. It’s time to...
Tagged brand, employee, marketing, small business
After Two No Shoes For You
Kicking off your shoes while working relaxes you, helping you to have greater focus on the task at hand. I’m sure there are actual scientific studies to this fact somewhere, but I state it from my own personal experience. Back when I was a radio station sales manager, I implemented a policy called, After Two...
Tagged advertising, employee, productivity, radio, small business
Small Business Lessons From A Uhaul
Small Businesses today, come in all shapes and sizes. Some online, some brick and mortar and many are home based. That’s where my business is at the moment, home based. Being a single parent for more than 15 years, once I left the Corporate environment and started my own business, I fell in love with...
Tagged action, brick and motar, home business, small business
Setting Marketing Campaign Goals
Prior to developing any marketing plan strategy, you must first be clear on your specific campaign goals. A viable goal is actionable, tightly focused and easily managed or controlled. Here are a few examples: Increase Targeted Website Traffic: Drive traffic from our targeted audience/buyer personas Grow Facebook Engagement: Engage & interact with Facebook Fans and...
