When advertising on radio, it’s important to utilize the right station format or combination of formats to reach your unique target audience.
You have listened to the radio for years, you know what you like and which radio stations you tend to gravitate towards. However, as local small business owners, I’m afraid placing a radio ad has nothing to do with what you like. It’s about honing in on the right mix of radio stations for your unique local audience.
There are unique audiences with each format. For example here is a quick glance at how to put this list to good use. If you are looking to target the following, look further into these radio formats:
Women
- Modern AC
- Soft Adult Contemporary
- Talk
Men
- Classic Rock
- Farm News and Talk
- Sports
Adults 45+
- Soft Urban Contemporary
- Adult Standards
- News
Young Adults Teen to 25
- New Rock — Modern Rock
- R & B — Urban
- Contemporary Hit Radio (Top-4O)
Dig deeper with my complete list of formats including a brief description.
This list of Radio Station Formats And Demographics will get you pointed in the right direction
There is huge value in advertising your local small business on radio. I may be a bit biased, as I worked in radio for more than 18 years – however mostly I am just right! I’ve seen radio advertising work in countless small businesses just like yours across America. If you haven’t considered adding local radio advertising to your marketing mix, I highly suggest you do when planning for a successful 2013.
Not sure where to start? I can help!
To Your Small Business Success
