A Local Brand Survey. Are you delivering ‘unrelenting passion, not unending spin’?
According to Wikipedia, “A brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
Taking it one step further, under30ceo asks, “So what exactly is a brand? It’s the personification of a company. If a company were a person, it’s the personality and habits of that person. …the gut feeling a person gets about a product, service or organization.”
“A brand isn’t a brand to you until it develops an emotional connection with you.” Daryl Travis – Emotional Branding
“…brands speak to the mind and heart” Alina Wheeler – Designing Brand Identity
“In a copycat economy hype will not sustain a brand.” Oren Harari – Break From the Pack
“The process of forming a brand is the result of “unrelenting passion, not unending spin.” John Moore – Tribal Knowledge
Building upon John Moore’s quote above, let’s take a look at your local brand to ensure you are delivering ‘unrelenting passion, not unending spin’.
A Simple Local Brand Survey
Your goal is to discover these three things:
Does your local community even know your small business exists?
Is your local community currently using your products or services?
Is your local community happy with your current offerings and how they are delivered?
You can easily survey your customers and local community via Social Media using the following simple brand survey questions. Copy and Paste these babies, you are gonna need them!
Do you trust [Insert Business Name]?
What are [Insert Business Name’s] greatest strengths?
What are [Insert Business Name’s] greatest weaknesses?
What does [Insert Business Name] stand for in your mind?
What is it about [Insert Business Name] that makes it unique?
What is the greatest value [Insert Business Name] provides to you?
What need does [Insert Business Name] fulfill?
What would you say is [Insert Business Name’s] mission?
Why does your local community need [Insert Business Name]?
With the new year right on our tail, this is a great time to survey your local brand performance so you can evaluate brand shortcomings, enhance brand successes, fill in the gaps for increased growth in 2013.
In addition to surveying your customers and community on your local brand, likewise survey your employees. Read more in my previous post, 5 Step Employee Brand Slam.
To Your Small Business Success