What Is A Call to Action
According to Wikipedia, “A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. …it actively strives to convert a user into a lead and later into a customer.”
Translation, It’s darn important!
It’s important we understand the importance and implement the right strategies, techniques and words. Maggie Georgieva of HubSpot, warns that misleading CTAs are a common mistake made by marketers and advertisers alike. “Not long ago, we spent some time looking through ads on the New York Times and studying what happens after the click,” she explains. “Too often, we found a huge gap between the promise of the ad and where it actually took us.” Therein lies the first and foremost factor in a successful Call to Action, your promise.
Effective Call to Action Words and Phrases
A Sampling of my personal favorites
- Act Quickly
- Add to Cart
- Buy Now
- Call for a Free Quote
- Download Now
- Get a Free Quote
- Get It Now
- Get Started Today
- Join Now
- Last Chance
- Limited Number
- Offer Expires
- Reply Today
- Reserve Now
- Save %.
- Sign Up Today
- Start Your Trial
- Talk to an Expert
- Tell Us
- Watch Now
Eye Candy – Call to Action Infographics
Tasty Morsels of Call to Action Reminders
1Place your Call to Action ‘Above The Fold’.
You’d be surprised how many of your website visitors never scroll to the bottom of your pages.
Using buttons in your Call to Action helps make it obvious where to click.
Again, color helps your Call to Action to stand out. I’d suggest using a different color than your general website colors – again for the ‘grab’!
4What’s in it for them?
Make sure you are clearly stating the benefits on their taking action.
5Surround with a touch of white space.
Just like in face to face sales, sometimes the best sales come when we stop talking! Give your Call to Action Button some space.
6Place On Every Page.
It’s important for you to place a unique Call to Action on every page of your website.
Keep these delicious morsels of advise in mind throughout the holiday season and as you plan your 2013 marketing, and thanks for joining me on my Call to Action Buffet.
To Your Small Business Success
Read On My Friends