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A Call to Action Buffet and You Are Invited

What Is A Call to Action

grey A Call to Action Buffet and You Are Invited

According to Wikipedia, “A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. …it actively strives to convert a user into a lead and later into a customer.”

Translation, It’s darn important! 

Your Call to Action should enthusiastically move the reader into action. – Kenda

It’s important we understand the importance and implement the right strategies, techniques and words. Maggie Georgieva of HubSpot, warns that misleading CTAs are a common mistake made by marketers and advertisers alike. “Not long ago, we spent some time looking through ads on the New York Times and studying what happens after the click,” she explains. “Too often, we found a huge gap between the promise of the ad and where it actually took us.” Therein lies the first and foremost factor in a successful Call to Action, your promise.

Effective Call to Action Words and Phrases

A Sampling of my personal favorites

  • Act Quickly
  • Add to Cart
  • Avoid
  • Buy Now
  • Call for a Free Quote
  • Discover
  • Download Now
  • Eliminate
  • Get a Free Quote
  • Get It Now
  • Hurry
  • Get Started Today
  • Join Now
  • Last Chance
  • Limited Number
  • Offer Expires
  • Reply Today
  • Reserve Now
  • Save %.
  • Sign Up Today
  • Start Your Trial
  • Talk to an Expert
  • Tell Us
  • Uncover
  • Watch Now

 

 

 

Eye Candy – Call to Action Infographics

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Tasty Morsels of Call to Action Reminders

1Place your Call to Action ‘Above The Fold’.
You’d be surprised how many of your website visitors never scroll to the bottom of your pages.

2Utilize Buttons.
Using buttons in your Call to Action helps make it obvious where to click.

3Use Color.
Again, color helps your Call to Action to stand out. I’d suggest using a different color than your general website colors – again for the ‘grab’!

4What’s in it for them?
Make sure you are clearly stating the benefits on their taking action.

5Surround with a touch of white space.
Just like in face to face sales, sometimes the best sales come when we stop talking! Give your Call to Action Button some space.

6Place On Every Page.
It’s important for you to place a unique Call to Action on every page of your website.

Keep these delicious morsels of advise in mind throughout the holiday season and as you plan your 2013 marketing, and thanks for joining me on my Call to Action Buffet.

 

To Your Small Business Success

Read On My Friends

7 Content Marketing Strategies for 2013
37 Calls to Action to Get People to Read, Click and Buy at Your Website
Creating a Content Marketing Team and Workflow Plan

 

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Small Business Smartphone Smarts

Let’s Get Mobile

The use of smartphones has greatly increased in the last few years if-fact, these days it’s hard to go anywhere without noticing someone checking their e-mail on their phone or posting something on a social media site. Smartphones have become such an important part of our everyday lives that we hgrey Small Business Smartphone Smarts

ave forgotten how we lived before we had them.

  • Smartphones Can See
  • Smartphones Can Hear
  • Smartphones Can Speak
  • Smartphones Can Translate
  • Smartphones Can Smell

…okay so maybe not smell, yet! This video of Eric Schmidt of Google at Mobile World Congress back in 2010 should motivate you into learning more about putting the smartphone to work for your small business.

 A recent survey by Web.com and Lab42 of 500 small businesses showed that 84% reported an increase in new business. These were truly small businesses, as all of them have less than 100 employees.

A Few More Smartphone Facts

  • There are 91.4 million smartphones in the United States alone.
  • 9 out of 10 smartphone users use their phone on a daily basis.
  • The most popular smartphone activity is texting, followed by internet browsing and playing games.
  • Android users consume the more data on a monthly basis (582MB) compared to users of other mobile operating systems.
  • iPhone users download more apps on a monthly basis (48) when compared to users of other mobile operating systems.
  • 4 out of 5 consumers use smartphones to shop
  • 18 percent of consumers have redeemed a mobile coupon in the past 90 days
  • 74% of U.S. consumers use location based services on their smartphone and 46% of mobile phone users use location based services
  • 43 percent of smartphone owners have used their mobile device while in a store for a shopping purpose
  • Worldwide mobile payment transactions will surpass $171.5 billion in 2012, up 62% from $106 million last year
  • Mobile search will generate 27.8 billion more queries than desktop search by 2016
  • By 2014, mobile internet is predicted to take over desktop internet usage

Smartphones can be both beneficial and hurtful to your bottom line, but if you are taking proactive steps to ensure that you are among the top choices provided to smartphone users you will begin to notice that you are losing fewer and fewer sales to your online competitors.

Check back often, as next week I begin to walk you through the process of taking your website mobile. I’ll walk you through each step as I build my own mobile presence and optimize it for optimum local results. I’ll even make it easy for you, click here for my RSS Feed.

Learn more:

Visit the Mobile Marketing Association web site
Finding Your Edge in an Increasingly Competitive Mobile Environment

 

To Your Small Business Success

 

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Clear The Clutter

Gain focus, perspective and clarity – Clear the Clutter

grey Clear The Clutter

As I sat at my home office looking for a spot for my daily cup of ‘joe’, I realized that there was none. My desk was saturated with post-it notes, pictures and even a singing bear. It was time to clear the clutter. I wondered how it had gotten to that state.  Realizing that the transgression wasn’t intentional and that many of the objects were special gifts, photos and knickknacks, I knew that it was time to clear the clutter.  When I think about times when I’m most productive, they are typically when my space is calm and distractions are minimal.  With that in mind, I began the venture of reorganization.

Giving ourselves clear workspaces not only help us increase our efficiency, it also gives us newfound energy to develop and create.  In an effort to be your most effective during work hours, clearing your desk of small hindrances and bric-a-brac is certain to breathe new life into your business planning and development. Clear The Clutter!

According to a new survey of over 1000 workers by staffing firm Adecco, a majority of Americans (57%) admit they judge coworkers by how clean or dirty they keep their workspaces. Meanwhile, nearly half say they have been “appalled” by how messy a colleagues’ office is and most chalk it up to pure laziness. via Forbes

I found that a few of my greatest clutter offenders were personal mementos and memorabilia.  Somehow, I seem to gravitate toward the one-of-a kind photos.  I find them to be energizing and assistive in creating the kind of atmosphere I personally enjoy.  There are places for the memories and quirky collections; unfortunately, that place was going to have to find them in another area beside my desk.

I knew I needed to devise a plan of action to clear my desk of those mementos, organize and store them more suitably.

Here are a few helpful hints and suggestions that helped me move toward a clutter-free workspace:

  1. Set a ‘decluttering date’ with the your shredder and wastebasket

Before embarking on the journey to declutter and reorganize, dispose of all of the unnecessary debris and    outdated material.  If you aren’t sure about some of the papers, set them aside for the time being, so that you can remain on task.  Focus, focus, focus!

  1. Create a priority checklist

The best-laid plan is the one that includes execution.  Start a list of the most essential things you need to help you feel comfortable in your space.  Do you need bins and trays or would you prefer boxes with exchangeable labels?  Do you need an additional filing cabinet or shelves? Pens on the desk or off?  What office supplies do you absolutely need and which ones can move to the drawer? Do you need to shop for materials?  Be sure to think through and visualize what a clean desk will look like for you and draft the layout on paper.  Use it as a guide and goal.

  1. Shelve it, store it, sell it of give it away

With the items cleared from the desk, create four piles.  Have a friend who can remain neutral join in the process and begin dividing.  Make sure that the goal is to store and shelve less than you sell or give away.

  1. Declare your desk top as a ‘no return zone’

After shredding, prioritizing, dividing and reorganizing your work area, it would be a shame seeing it return to the same cluttered state.  Make a pact with yourself whenever you get new mementos or memorabilia.  Take the object through the “Shelve it, store it, sell it of give it away process.  It should easily find its way into one of the categories. (Hint: to avoid overstuffing your shelves, bring a friend to your office area and go through suggestion #3 to ensure it isn’t overcrowded, as well).

It is sometimes difficult to say no to a great find or a stunning family photo. Finding spaces for collections and other assorted items will keep you on track and your workspace free of the jumble. I’m finding it more and more necessary to adhere to this rule, and I am experiencing the great benefits.  I’ve added shelves, created a more efficient filing system, scanned photos into online photo albums and surrounded myself with all of the things that assist me in my productivity. Keep your workspace ordered and clutter-free and you will be certain to experience your most creative and effective efforts.

 

To Your Small Business Success

 
 
 
 
 
 
 
 
 
 
 
 
 
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2012 Key Holiday Retail Dates

The holiday’s are coming, the holiday’s are coming

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Is your small business prepared?

The following are the important retail dates both online and offline businesses need to be aware of and put to use for successful marketing campaigns that yield serious holiday sales.


 

October

23

First prominent spike in holiday shopping related search queries. Your Holiday Marketing Plan should kick off by this date.

If you haven’t already begun, it’s time to get busy building your 2012 Holiday Marketing Plan. Make a point to set aside some time to focus on your goals and build an aggressive plan to capture your portion of the holiday consumer spend.

November

11

November 11-12 are likely to be the biggest online shopping days, this year. Limited Time promos are very effective in driving sales.

  • 12-Hour Sale
  • Happy Hour Ho-Ho-Ho
  • Today Only
  • … you get the point!

23

Black Friday

Wow! On this date, there are only 31 days remaining until Christmas. Families and friends across the nation will be heading out seeking great deals. Many start early – so make sure you capture this shopper as well. Open early and stay open late.

A little background:

“Black Friday is one of the busiest shopping days in the USA. There are two popular theories as to why the day after Thanksgiving Day is called Black Friday. One theory is that the wheels of vehicles in heavy traffic on the day after Thanksgiving Day left many black markings on the road surface, leading to the term Black Friday.

The other theory is that the term Black Friday comes from an old way of recording business accounts. Losses were recorded in red ink and profits in black ink. Many businesses, particularly small businesses, started making profits prior to Christmas. Many hoped to start showing a profit, marked in black ink, on the day after Thanksgiving Day.” via TimeandDate

24

Small Business Saturday

The brain child of American Express, Small Business Saturday is a day dedicated to supporting Small Business and Shop Small.

Get involved. Get your community involved. Connect with Small Business Saturday: Facebook

26

Cyber Monday

According to Wikipedia, Cyber Monday was born as a marketing tactic to garner post holiday online sales. Even brick and mortar businesses can put Cyber Monday Deals in action while driving online traffic through your door.

December

22

Super Saturday

The last Saturday before Christmas, this has traditionally marked the end of the retail season and is characterized by many one-day sales targeted at last-minute shoppers.

Capitalize on this and encourage customer viral marketing by including a ‘Share With A Friend’ Link or ‘Tweet For Coupon Code’ into your social media marketing, emails and even landing pages.

Now What

  • Make a decision on which products and services you are going to promote this holiday season
  • Retailers ensure you have plenty of each item in stock
  • Brick and Mortar small business need to ensure you have plenty of product or service brochures and collateral prepared for both hand out and online download.
  • If you need any special product photography, get it done now.
  • Begin teasing consumers about your upcoming holiday products and services.
  • Start planning specific promotions and sales.

I hope your mind is spinning with thoughts and ideas for your holiday marketing campaigns while utilizing these important retail shopping dates.

Stay tuned for a series of holiday marketing posts to position your small business on the road to holiday sales success. I’ll be offering free templates throughout the season to assist you in making 2012 a successful holiday sales season. ‘Like’ now so you won’t miss out! Your Small Business Success

To Your Small Business Success

 
 
 
 
 
 
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Why A Budget Is Vital To The Success Of A Small Business

grey Why A Budget Is Vital To The Success Of A Small Business

Small businesses that are successful are usually those which are born of the owner’s passion for a particular product or service. However, there are many factors that influence the level of success that a small business can achieve.

Anticipating issues before they occur and mapping out strategies with which they can be dealt with, can prevent major problems from interfering with the goal of growing your business. It is always better to plan for potential pitfalls rather than react to the problems they have caused.

The Importance of Creating a Realistic Budget

Growing your business calls for an investment of time and effort and creating a budget is one of the most important tasks you will ever complete. This is because most of the negative issues that can hinder the growth of a small business pertain to money, so the development of a budget is vitally important.

Estimating and matching expenses to actual or projected revenue is essential, as it helps business owners to discover whether or not funds are available to sustain specific operations. For example, managing your business likely takes a considerable amount of time for which you must be compensated if you are to depend upon it for your livelihood. However, one of the biggest mistakes small business owners make is to take the majority of the company’s profits as their salary. This is an action you are better off avoiding. Most business analysts agree that a sizable amount of your company’s revenue should be set aside for the purpose of growing your business.

Without a budget, you will be tempted to take a higher salary than is wise, thinking that you will trim this excess at a later time. Unfortunately, however, tomorrow never comes and before long you may discover that you have spent more than you ever intended.

There are additional pitfalls that can be avoided through the use of a proper budget. For instance, managing your business involves spending money as well as conserving funds. It is equally important to spend the revenue that is needed for growing your business and competing with others as it is to save funds. Therefore, budgeting a specific amount for the purpose of expanding the business is an important task.

Helpful Techniques for Managing Your Business

Comparing actual numbers with those you anticipate is an important part of appropriate budgeting. Most budgeting software programs provide columns for entering the amounts of your actual expenses for each month or quarter. This way, you can compare these figures to evaluate whether the budget you created is working. If not, it is time to reassess your plan and create a more accurate budget for the future.

Questioning expenses is also an essential task for small business owners. After all of your expenses have been detailed, they should be reviewed to see if any specific expense appears out of line. Each one should be evaluated so that you can discover if there are areas where money could have been saved. You may find that costs could have been cut on office supplies or that a better price is available for your internet services. Trimming your budget even a little can result in substantial savings overall.

Budget Flexibility

While it is a helpful tool for staying on track, a budget must also be somewhat flexible if it is to offer optimum results. It is not necessary to use the plan as an absolute spending ceiling, but rather as a tool for ensuring that you can justify any additional spending or redistribution of funds. If you see the need for a change in the structure of the budget, such changes should certainly be made.

Initially, it may seem like a daunting task to create a small business budget. Over time, however, you will realize how this simple tool removes much of the stressful guesswork of managing your business.

Finally, it is imperative that you understand that a budget will be of little or no help unless you faithfully adhere to it on a regular basis. When used appropriately, it will play a vital role in the success of your small business.

Do you have an established small business budget?

To Your Small Business Success!

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Small Business Lessons From A Uhaul

grey Small Business Lessons From A Uhaul

Small Businesses today, come in all shapes and sizes. Some online, some brick and mortar and many are home based. That’s where my business is at the moment, home based.

Being a single parent for more than 15 years, once I left the Corporate environment and started my own business, I fell in love with working from home. I tell you, kids need their parents as much when they are teenagers as they did when toddlers!

Although it took a few months in the beginning to train my kids on not disturbing me when on the phone and all the other work-at-home rules necessary, it worked perfectly for both my family and my growing business. It’s been quite a few years now and both of my boys have grown and left home, leaving it only myself, my Daughter who is a Senior in High School and my main little man, Jack, my min-pin!

No longer the need for work-at-home rules, I have nestled into the comfort of basically no interruptions when working, and I love it. Shoot, I’ve been able to grow my business at a much steadier pace as a result. I had also come to the realization that I had outgrown myself and it was time to hire a few virtual employees.

I’ve interviewed a few, done some research. I’ve spoken with some trusted networking partners. I’ve tested the budget requirements and written job descriptions, but this was more than a month ago.

So there I was, deeply focused on a product launch strategy for a client. I had been at it for several hours so my mind was entrenched, when my cell phone rings. A tad irritated at the interruption, I reached for my phone and said hello. It was my oldest son. How odd for him to call in the middle of the day, I quickly thought to myself. No sooner had that thought passed, I heard these words,

Hey Mom, listen I have some news for you. Ashley, the kids and I are loaded in a Uhaul and headed your way. I got a job there. We need to move in for a few months. We’ll be there in about 5 hours. I love you.

My mind felt like someone had stretched my ears and wrapped them around my head! Actually, it was a no brainer. Family first, but wow did that news come from out of left field!

Fast forward two weeks and here we are today. I’ve now have them moved into their own home and I again can focus on the business at hand.

The moral of the story is, had I taken action on what I knew was needed in my business over a month ago, I would have had a trained Team in place to cover my occasional absence while I got my kids settled.

Stop planning and take action today!

 
 
 
 

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