When advertising on radio, it’s important to utilize the right station format or combination of formats to reach your unique target audience.
You have listened to the radio for years, you know what you like and which radio stations you tend to gravitate towards. However, as local small business owners, I’m afraid placing a radio ad has nothing to do with what you like. It’s about honing in on the right mix of radio stations for your unique local audience.
There are unique audiences with each format. For example here is a quick glance at how to put this list to good use. If you are looking to target the following, look further into these radio formats:
Soft Adult Contemporary
Farm News and Talk
Soft Urban Contemporary
Young Adults Teen to 25
New Rock — Modern Rock
R & B — Urban
Contemporary Hit Radio (Top-4O)
Dig deeper with my complete list of formats including a brief description.
This list of Radio Station Formats And Demographics will get you pointed in the right direction
There is huge value in advertising your local small business on radio. I may be a bit biased, as I worked in radio for more than 18 years – however mostly I am just right! I’ve seen radio advertising work in countless small businesses just like yours across America. If you haven’t considered adding local radio advertising to your marketing mix, I highly suggest you do when planning for a successful 2013.
Kicking off your shoes while working relaxes you, helping you to have greater focus on the task at hand.
I’m sure there are actual scientific studies to this fact somewhere, but I state it from my own personal experience.
Back when I was a radio station sales manager, I implemented a policy called, After Two No Shoes For You. The typical day for a radio advertising account executive is spent visiting 25 or so businesses located all over the community. Your car becomes your office on wheels as you keep the insertion orders and production forms organized from visit to visit. By 2:00 P.M. your feet are throbbing as you head to the office to process the often 15 to 20 new sales. Quite frankly, your pooped right when your focus requires the most of you in-order to process each new order so that the ads will run correctly in the traffic system.
As a sales manager it was evident that I somehow needed to revive my staff to reduce potential errors in the the ad sales orders. What to do, what to do.
One day while retreating to my office following a morning sales meeting, the answer hit me just as I closed the door, walked to my desk and slipped off my shoes. Duh! An idea was born.
I am happy to say the results were so much better than I expected. Not only did my employees fall in love with the policy, production increased, the atmosphere in the office was lighter, a spirit of Team Work began to sprout – and mind you radio account executives are paid commission only, you are usually out for old number one. I’d say the results are a big deal.
To this day, when my thoughts wander back to these good old days, the majority of my thoughts are of moments in time from, After Two No Shoes For You.
What crazy way might you implement in your small business to boost employee productivity?