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Do Your Family and Friends Know What It Is That You Do?

Business Ambassadors

A satisfied customer is a wonderful advertising tool, but a confident friend or family member will be your greatest ambassador.

 grey Do Your Family and Friends Know What It Is That You Do?

When I’m out with my family, I always get a little giggle when I hear one of them describe what it is that I do.  It’s interesting to hear them search for ‘just the right words’ and I as I watch their enthusiasm.  It wasn’t always this way.  In fact, it used to be very uncomfortable watching them scramble and meander through a hapless description, hoping that there would be no follow-up question from whomever they’d just shared the information.  With a pained expression, I would attempt to rush to the rescue and attempt to salvage the damage. I know that it seems unadorned and harmless but, for business owners, having misrepresentations and unclear descriptions milling about could be the makings for missed opportunities and the loss of potential customers.

Do you have children? Do they know what you do?  Can they easily answer a question with detail or description, concerning your business?  If you’ve found the answer to be no, then I encourage you to find fairly simple language and illustrations to help your child or children when it comes to talking about what you do.  As business owners, we should look at every moment as being both a teachable moment and a moment for us to learn and grow.

A satisfied customer is a wonderful advertising tool, but a confident  friend or family member will be your greatest ambassador.  With correct information, they can move your business forward in very positive ways.  They can recruit new customers, help build and boost consumer confidence for your product, help with sustaining current customers and be the dispellers of poor and inaccurate information.

Another important reason for making sure that your friends and family members know exactly what it is that your business does is to set a solid foundation for future expansion.  Perhaps your desire is to have your business remain in the family.  Your children and other family members have the opportunity to see your excellent work ethic, get excited about the business alongside you and in some cases, receive one-on-one mentoring and instruction under your or a trusted staff members guidance.

Establishing legacies and traditions are vital to family-owned business.  I value the great examples set by my family and believe them to be what gave me the confidence and impetus to begin my own business adventure.  Perhaps your business is not arranged in a fashion that allows it to be passed along; there is still a great responsibility to having your friends and family know what it is that you do.  If one of your dreams or visions for your business is to expand or merge, their connections might be the needed spark for that relationship.  With their confidence in you and your business, they reinforce your solid business ethic to their associations. They, again, are the mouthpiece and advertisement that gets you in the door where other methods and strategies might prove far less practical and effective.

I love the way that we can personalize and put our own stamp on our businesses as owners.  We set the stage for our own success and build upon that stage with informative and selective advertising.  One of the best ways to create that is by making sure we create opportunities to accurately and efficiently disseminate our message.  Making our friends and family strong business ambassadors, armed with the latest and most valuable information about what it is that we do is one of the best ways.  At your next family gathering, be sure to strike up a conversation about your business.  Include all the new and exciting things happening, any changes, transitions, and ideas for new opportunities with them.  You’ll be certain to have some of the most cost-effective and impactful advertising ever!

 
To Your Small Business Success
 
 
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Have You Thanked A Customer Today

The mere use of the word opens more frank conversation.

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I don’t know about you, but nothing makes my day quite as much as being remembered and regarded.  Nothing soothes or remedies a wearied spirit nearly as much.  ‘Thank yous’ go a long way in sustaining and when required, salvaging relationships.  The mere use of the word opens more frank conversation.

I understand the crucial role of capturing and preserving our client base.  Competition these days is unyielding. Customers are more discerning and their spending practices more guarded.  What factor separates you from your competitors? What aspect of your business shines as your greatest feature?

You are your company’s leader and your patterns set the tone and the example that others will follow.  What example do you want to set?

Here a few ways that you might establish a “Customer Thank You” centric practice for your small business:

  • In your staff meetings, talk about how important you feel thanking the customer is for your company.
  • Institute a practice of saying “Thank You” as customers leave your establishment and following all phone calls.
  • Make certain that your staff sees you offering thanks to customers consistently.
  • Cultivate the culture by not only thanking your customers, but your staff as well.

I see a face light up every time a ‘Thank You’ is offered.  Even if the person you thank doesn’t purchase anything at the time, it’s not to say that they won’t with their next visit.

There are hundreds of ways to say thanks to your customers.  I see the advantage of this in my business on a constant basis.  I’ve seen a smile and a ‘Thank You’ change the atmosphere. I know that my own mood lightens when I offer thanks.

The customers are not the only ones who benefit from the gratitude.  Your countenance and attitude is unquestionably affected.  Like a domino effect, when you exude positive energy, those around you are influenced by that positive energy, as well.

To Your Small Business Success!

 

 

 

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The Top 10 Small Business Feeds In My Google Reader

It has become a frequent question lately, ‘Where do you find the great articles you share on your social media sites’, so I thought today was a great day to share with you the top 10 small business feeds in my Google Reader.

I am an information junkie, and along with coffee, devouring my Google Reader is a daily addiction. With my  short attention span, the hundred’s of delightful, snippets of information, in an organized fashion, works perfect for me and Google Reader is my tool of choice.

I must confess however, that I have it structured and set up first, to educate me and expand my knowledge. I know it sounds selfish, but it really isn’t. How on earth can I effectively assist you and grow your knowledge and strengthen you and your business if I were neglecting feeding my own knowledge bank? Plain and simple, I couldn’t, and neither can you, as a small business owner. You too must feed your knowledge bank.

If you haven’t already done so, set up a Google Reader account and add your own favorite sources. Then make a habit of faithfully scouring through it daily. You’ll soon begin to reap the rewards and as a results, your customers will too.

So without further delay, here are the top 10 small business feeds in my Google Reader:

1.  Business On Main – MSN

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2.  Business 2 Community

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3.  HBR – Harvard Business Review

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4.  American Express Open Forum

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5.  Main Street

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6.  Ask The Business Lawyer

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7.  Work Awesome

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8. You’re The Boss – New York Times

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9.  Small Biz Technology

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10.  Small Biz Survival

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So know you know where I spent a great deal of my free time devouring small business information.

This is my challenge to you. Pledge to commit 20 minutes a day to feeding your knowledge bank. Will you take the challenge? Let me know in the comments below!

 

To your small business success!

 

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3 simple tips to stay motivated and feed your fledgling blog

grey 3 simple tips to stay motivated and feed your fledgling blog

I came to the realization this morning, that I have actually made 13 blog posts since I started this blog. Quite a feat for this radio talk-show gal who’d much rather talk than write, simply because it’s much more comfortable.

Although I have a long way to go, such as becoming more consistent in my posts, I am proud of this accomplishment, and if you are a small business owner with a fledgling blog like mine, you should be proud of your accomplishments too, however small they might be.

I’d like to share 3 simple tips to stay motivated and feed your fledgling blog.

1.     Read, read and read some more

I find motivation in great articles and features. My Google Reader is packed and organized with more than 400 of my all time top favorite sources, and I devour my feed several times a day. Some I share via social media but most, I take in internally and use to grow my own knowledge and business and ultimately share with my beloved clients.

2.     Don’t Beat Yourself Up

Beating yourself up for a few missed posts or finding spelling errors after the fact is non-productive. Yes, having a blog editorial calendar is important, but sicking to it can sometimes be tough for a small business owner who is writing for their own blog. Like the song lyrics say, “I get knocked down but I get up again…”, simply get back on track as quickly as you can.

3.     Write when you feel like it

Being that writing for me is a challenge, I find what works best for me is to write when I feel like writing and don’t stop till the ideas stop! I usually find myself writing about 2 articles in one sitting, after giving the ideas time to simmer in my mind. When I scheduled time to write, I found an empty brain and fidgety self. Scheduling it just doesn’t work for me.

13 posts and counting for me. What keeps you motivated to feed your small business blog?

To Your Small Business Success.

 

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Its my birthday and I have a gift for you

A long time desire of mine has been to give back to you for all of your support on social media and recently on my fledgling blog! You my friends are important to me! I live and breathe to help small business and Mom and Pop Shops along the road to success. I also realize that the expense of hiring a small business consultant often restrains you from seeking the very assistance you so desperately need.

Never fear! My Birthday is Here!

My Gift To You

I am giving away a 3-Month Consulting Package to one lucky small business. Package includes up to 5 consulting hours per month! A $2900 Value! Call me yours baby!

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You can put me to work on the unique areas of need with your small business. Here are a few consulting ideas:

  • Develop a Road-Map for Small Business Success
  • Develop Processes to Ensure Streamlined Efficiency
  • Grow a Loyal Customer Base and Residual Purchases
  • Plan and Manage your Marketing Plans and Campaigns
  • Position You as a Small Business Leader
  • Develop and Set-Up Sales Process and Communication
  • Analyze your Small Business Risks and Opportunities
  • Develop an Affordable, Quality Virtual Staff or Team
  • Develop and Implement Delegation Processes
  • Advise on Advertising and Media Placement

You can learn more about me here and gain more insight into my consulting style and services by clicking here.

Who is qualified to enter?

1. You must be a USA small business owner with fewer than 10 employees.

2. You must be a “liker” of Your Small Business Success on Facebook.

3. You must be a follower of @KendaMorrison45 on Twitter.

4. You must be a subscriber of the Your Small Business Success newsletter. To do so, simply fill out the form at the top right sidebar.

Okay, so I’m qualified, now what are the rules?

1. Simply make a comment below and with 250 words or less, tell me about your business and why you feel working with me as your small business consultant will benefit you. Share how you plan to put me to work for you. Please be sure to leave a link back to your blog/website if any.

2. Only one entry per business. Please make sure to use the name you use on your Facebook profile when commenting below and to add your @ handle on Twitter following your comment below.

That’s all there is to entering for your chance to win!

This contest will be effective April 6 – April 15. The winner will be announced on Tuesday, April 17, 2012. (Yep, Tax Day! lol)

Now, as your Birthday gift to me, I’d appreciate your helping share this awesome opportunity with others.

  • Be sure to “like” this post on Facebook by hitting the “like” button found hidden behind the little green Share Tab found at your top left.
  • Retweet this post on Twitter and make sure to add the hashtag #YSBS.

Get started on your entry by commenting now!

Looking forward to getting to know and your business better! Until then!…

To Your Small Business Success!
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Why A Budget Is Vital To The Success Of A Small Business

grey Why A Budget Is Vital To The Success Of A Small Business

Small businesses that are successful are usually those which are born of the owner’s passion for a particular product or service. However, there are many factors that influence the level of success that a small business can achieve.

Anticipating issues before they occur and mapping out strategies with which they can be dealt with, can prevent major problems from interfering with the goal of growing your business. It is always better to plan for potential pitfalls rather than react to the problems they have caused.

The Importance of Creating a Realistic Budget

Growing your business calls for an investment of time and effort and creating a budget is one of the most important tasks you will ever complete. This is because most of the negative issues that can hinder the growth of a small business pertain to money, so the development of a budget is vitally important.

Estimating and matching expenses to actual or projected revenue is essential, as it helps business owners to discover whether or not funds are available to sustain specific operations. For example, managing your business likely takes a considerable amount of time for which you must be compensated if you are to depend upon it for your livelihood. However, one of the biggest mistakes small business owners make is to take the majority of the company’s profits as their salary. This is an action you are better off avoiding. Most business analysts agree that a sizable amount of your company’s revenue should be set aside for the purpose of growing your business.

Without a budget, you will be tempted to take a higher salary than is wise, thinking that you will trim this excess at a later time. Unfortunately, however, tomorrow never comes and before long you may discover that you have spent more than you ever intended.

There are additional pitfalls that can be avoided through the use of a proper budget. For instance, managing your business involves spending money as well as conserving funds. It is equally important to spend the revenue that is needed for growing your business and competing with others as it is to save funds. Therefore, budgeting a specific amount for the purpose of expanding the business is an important task.

Helpful Techniques for Managing Your Business

Comparing actual numbers with those you anticipate is an important part of appropriate budgeting. Most budgeting software programs provide columns for entering the amounts of your actual expenses for each month or quarter. This way, you can compare these figures to evaluate whether the budget you created is working. If not, it is time to reassess your plan and create a more accurate budget for the future.

Questioning expenses is also an essential task for small business owners. After all of your expenses have been detailed, they should be reviewed to see if any specific expense appears out of line. Each one should be evaluated so that you can discover if there are areas where money could have been saved. You may find that costs could have been cut on office supplies or that a better price is available for your internet services. Trimming your budget even a little can result in substantial savings overall.

Budget Flexibility

While it is a helpful tool for staying on track, a budget must also be somewhat flexible if it is to offer optimum results. It is not necessary to use the plan as an absolute spending ceiling, but rather as a tool for ensuring that you can justify any additional spending or redistribution of funds. If you see the need for a change in the structure of the budget, such changes should certainly be made.

Initially, it may seem like a daunting task to create a small business budget. Over time, however, you will realize how this simple tool removes much of the stressful guesswork of managing your business.

Finally, it is imperative that you understand that a budget will be of little or no help unless you faithfully adhere to it on a regular basis. When used appropriately, it will play a vital role in the success of your small business.

Do you have an established small business budget?

To Your Small Business Success!

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Im A Great Lover – Rounding Third And Sliding Into Home

A Lesson In Small Business Marketing, PR, Advertising and Branding

Rounding third and sliding into home base is exciting in baseball, love and yes, business.

The special dinner and walk on the beach or surprise bunt and stolen base are each unique tactics, that when combined or blended together result in a ‘score’. The same applies to small business as Marketing, PR, Advertising and Branding all work together in harmony to educate, inform, grow and nurture sales.

So what’s the difference and how do they work together:

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Image courtesy of Neutron, LLC.

 

It’s crucial we truly grasp the unique roles that Marketing, PR, Advertising and Branding and the resulting power when combined effectively. I could have spent 4 hours writing a blog post about this, but I figured, why re-invent the wheel! This visual paints a pretty clear picture!

How will you utilize this information in your small business to round third and slide in home?

 

To Your Small Business Success!

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5 Step Employee Brand Slam

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In today’s business environment, it’s important we not leave marketing to only the marketing department. It’s everyone’s job to market your business in one way or another as they brag to friends about where they work and what they do.

With this in mind, educate your employees on your small business brand. It’s time to hold a Brand Slam. Bring them all together and follow these 5 simple steps:

1.  Share your personal business story

Whether a start-up or a multi-generation family business, you’ve got a story. Your employees need to know why you started this business, the passion that drives you, why you named it what you did, etc. They need to realize and proudly claim they are now a part of the continued story in progress as you work in unison to achieve your business goals.

2.  Express the meaning of your Tagline or Slogan

Your small business Slogan means something. It says something. It’s goal is to clearly define what you do in a few simple words. The word slogan comes from Scots Gaelic where it means a battle-cry. Make sure employees not only know the words of your slogan, but understand the substance of your unique battle-cry.

3.  Discuss what makes you different

Open up the room for discussion. Get your employees involved in the conversation. Spend some time talking about what it is that set’s your business apart in your industry, your niche and your community. This is your Unique Selling Proposition and before you ever use it in marketing or slap it on an ad, you’d best make sure all employees can quickly and effectively communicate it when asked.

4. Submerge them into your value system

For small business owners, your core values are personal. Your personal core values define who you are and what you believe in. They align your business with your true self, offering a clear path for the tough decisions every small business will face. Likewise, your employees will be making decisions for your business daily and even the smallest of decisions need to be aligned with your core values.

5.  Include them in your business goals

Share your overall business goals and how each employee plays a major role in your success. Paint a vivid picture of where you want to be in one year, three years, ten years. Include their personal growth within your business goals and encourage them to stretch their personal skills and grow along with your business. Sharing and including employees in your small business goals will help to create a unified force marching toward your business success.

Don’t think about it. Schedule an employee meeting for this week and get your employee Brand Slam on.

Here’s to Your Small Business Success.

 

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After Two No Shoes For You

Boost Employee Productivity

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Kicking off your shoes while working relaxes you, helping you to have greater focus on the task at hand. I’m sure there are actual scientific studies to this fact somewhere, but I state it from my own personal experience.

Back when I was a radio station sales manager, I implemented a policy called, After Two No Shoes For You. The typical day for a radio advertising account executive is spent visiting 25 or so businesses located all over the community. Your car becomes your office on wheels as you keep the insertion orders and production forms organized from visit to visit. By 2:00 P.M. your feet are throbbing as you head to the office to process the often 15 to 20 new sales. Quite frankly, your pooped right when your focus requires the most of you in-order to process each new order so that the ads will run correctly in the traffic system.

As a sales manager it was evident that I somehow needed to revive my staff to reduce potential errors in the the ad sales orders. What to do, what to do.

One day while retreating to my office following a morning sales meeting, the answer hit me just as I closed the door, walked to my desk and slipped off my shoes. Duh! An idea was born.

I am happy to say the results were so much better than I expected. Not only did my employees fall in love with the policy, production increased, the atmosphere in the office was lighter, a spirit of Team Work began to sprout – and mind you radio account executives are paid commission only, you are usually out for old number one. I’d say the results are a big deal.

To this day, when my thoughts wander back to these good old days, the majority of my thoughts are of moments in time from, After Two No Shoes For You.

What crazy way might you implement in your small business to boost employee productivity?

 

 
 
 
 
 
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Small Business Lessons From A Uhaul

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Small Businesses today, come in all shapes and sizes. Some online, some brick and mortar and many are home based. That’s where my business is at the moment, home based.

Being a single parent for more than 15 years, once I left the Corporate environment and started my own business, I fell in love with working from home. I tell you, kids need their parents as much when they are teenagers as they did when toddlers!

Although it took a few months in the beginning to train my kids on not disturbing me when on the phone and all the other work-at-home rules necessary, it worked perfectly for both my family and my growing business. It’s been quite a few years now and both of my boys have grown and left home, leaving it only myself, my Daughter who is a Senior in High School and my main little man, Jack, my min-pin!

No longer the need for work-at-home rules, I have nestled into the comfort of basically no interruptions when working, and I love it. Shoot, I’ve been able to grow my business at a much steadier pace as a result. I had also come to the realization that I had outgrown myself and it was time to hire a few virtual employees.

I’ve interviewed a few, done some research. I’ve spoken with some trusted networking partners. I’ve tested the budget requirements and written job descriptions, but this was more than a month ago.

So there I was, deeply focused on a product launch strategy for a client. I had been at it for several hours so my mind was entrenched, when my cell phone rings. A tad irritated at the interruption, I reached for my phone and said hello. It was my oldest son. How odd for him to call in the middle of the day, I quickly thought to myself. No sooner had that thought passed, I heard these words,

Hey Mom, listen I have some news for you. Ashley, the kids and I are loaded in a Uhaul and headed your way. I got a job there. We need to move in for a few months. We’ll be there in about 5 hours. I love you.

My mind felt like someone had stretched my ears and wrapped them around my head! Actually, it was a no brainer. Family first, but wow did that news come from out of left field!

Fast forward two weeks and here we are today. I’ve now have them moved into their own home and I again can focus on the business at hand.

The moral of the story is, had I taken action on what I knew was needed in my business over a month ago, I would have had a trained Team in place to cover my occasional absence while I got my kids settled.

Stop planning and take action today!

 
 
 
 

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