A satisfied customer is a wonderful advertising tool, but a confident friend or family member will be your greatest ambassador.
When I’m out with my family, I always get a little giggle when I hear one of them describe what it is that I do. It’s interesting to hear them search for ‘just the right words’ and I as I watch their enthusiasm. It wasn’t always this way. In fact, it used to be very uncomfortable watching them scramble and meander through a hapless description, hoping that there would be no follow-up question from whomever they’d just shared the information. With a pained expression, I would attempt to rush to the rescue and attempt to salvage the damage. I know that it seems unadorned and harmless but, for business owners, having misrepresentations and unclear descriptions milling about could be the makings for missed opportunities and the loss of potential customers.
Do you have children? Do they know what you do? Can they easily answer a question with detail or description, concerning your business? If you’ve found the answer to be no, then I encourage you to find fairly simple language and illustrations to help your child or children when it comes to talking about what you do. As business owners, we should look at every moment as being both a teachable moment and a moment for us to learn and grow.
A satisfied customer is a wonderful advertising tool, but a confident friend or family member will be your greatest ambassador. With correct information, they can move your business forward in very positive ways. They can recruit new customers, help build and boost consumer confidence for your product, help with sustaining current customers and be the dispellers of poor and inaccurate information.
Another important reason for making sure that your friends and family members know exactly what it is that your business does is to set a solid foundation for future expansion. Perhaps your desire is to have your business remain in the family. Your children and other family members have the opportunity to see your excellent work ethic, get excited about the business alongside you and in some cases, receive one-on-one mentoring and instruction under your or a trusted staff members guidance.
Establishing legacies and traditions are vital to family-owned business. I value the great examples set by my family and believe them to be what gave me the confidence and impetus to begin my own business adventure. Perhaps your business is not arranged in a fashion that allows it to be passed along; there is still a great responsibility to having your friends and family know what it is that you do. If one of your dreams or visions for your business is to expand or merge, their connections might be the needed spark for that relationship. With their confidence in you and your business, they reinforce your solid business ethic to their associations. They, again, are the mouthpiece and advertisement that gets you in the door where other methods and strategies might prove far less practical and effective.
I love the way that we can personalize and put our own stamp on our businesses as owners. We set the stage for our own success and build upon that stage with informative and selective advertising. One of the best ways to create that is by making sure we create opportunities to accurately and efficiently disseminate our message. Making our friends and family strong business ambassadors, armed with the latest and most valuable information about what it is that we do is one of the best ways. At your next family gathering, be sure to strike up a conversation about your business. Include all the new and exciting things happening, any changes, transitions, and ideas for new opportunities with them. You’ll be certain to have some of the most cost-effective and impactful advertising ever!